- “Quality of writing” counts for a lot driving readers’ choices of which blogs they will read as well as helping them to determine which blogs are credible and high quality
- Topical focus is a key determinant of regular readership
- Author reputation is a key driver of perceived credibility
- Post frequency and, to a lesser extent, site design are key drivers of perceived blog quality
What Makes a Good Blog?
The answer is no big secret but the following indicators are backed by figures from a survey by Vizu (PDF link)