HOW TO find why your competitor has better search engine rankings

This question appeared on Webmasters.StackExchange.com, a new Q&A Forum (currently in beta) for pro webmasters from the makers of Stack Overflow.

One suggested answer was to study the competitor's backlinks using SEOmoz's Open Site Explorer, a link popularity checker & back-link analysis tool.

The comparision chart below (click to enlarge) shows how two of India's popular websites Rediff & IndiaTimes fare against each other.

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